If you have set up your website and have your blog in place, the next step that you would logically take is to monetise your website. Traffic that you generate to your website should be analysed over a period of time to see how effective your site is and how attractive your website would be perceived as, from the advertiser’s point of view. However, before you monetise your site, there is a word of caution that you would have to consider – can you really bank on the figures that you get when it comes to visitors to your website?

Depending on the tool that you use to measure hits to your site, the figure projected may be skewed on either side – possibly, you may see that your website has registered ‘n’ number of hits over a period of time, while in reality, the figure may be much less. If you think that your website has had one hundred thousand hits but in reality, your website has had just ten thousand of them, you are in trouble as you reach out for advertisers to monetise your website. For one, you are likely to lose your reputation in the eyes of potential advertisers.

Google Analytics is a good way to measure the number of hits registered with your website with a fair deal of accuracy. Google Analytics lets you analyse traffic to your websites based on a variety of parameters such as that within a specified time frame, over an extended period or specific to certain geographical regions. With Google Analytics, you can know how many visits were made from one single city and how much time on average has an average person spent on your site.

With this record on hand from an easy to use tool that is available for free on the web, you can be fairly sure of the data that you have as you approach advertisers to monetise your site. You could also have third party advertisements on your site from the likes of Google Adsense that would measure the number of hits to a great deal of accuracy, which you can be sure of because of the monetisation involved.

As you step on to the next stage in your web strategy to monetise, be sure you have the right information that you can rely on.