Adding new content is a good way to keep customers coming back to you but it does not mean that all the efforts that you made to create new content would go in vain after you add new one. It is essential to optimize your page in a way that you keep getting clicks on older pages too.  Here is how you can get people reading your old content too and getting you more page views and increased visibility. In order to attract the attention of your customers towards old content you need to act smart.

Attract the, by repurposing your best content in the form of presentations, e-books or anything that can be downloaded from your website. Distribute it for free. This will help in attracting the attention of your audience towards your old content. When they would be able to download it then the chances of them reading it would considerably increase.

Tie it up as an eBook:

EBooks are cool. People like to read stuff and eBooks are favorite, they are educative, informative and interesting. E books provide detailed knowledge about a product or subject.

Converting your old content in to an e-book and inserting few pictures to make it interesting and attractive would help you grasp the attention of your readers.  Divide your content into chapters and then redesign the entire content in the form of an eBook.

Create Articles from Presentations:

If you have been speaking at the press conferences and have sent enough energy and time to produce presentation then you can change them in the form of articles and add few of your own ideas or things that you have learnt there.These easy ways can help you get the attention of your readers towards your old content