In the previous post, we saw as to why blogging is serious business and why you need to have a clear picture of what you are doing in your blogging venture. Blogging is business and when you decide to blog, you have actually made a decision to become a businessman in a manufacturing firm. The difference is that in blogging, you manufacture blog posts with your ideas as the raw materials.

The moment you have a sense of what you do and why you do that, you would have your expectations set at the right levels, you would know how far you need to persevere to become a successful blogger and how long it may take to make money online. And more importantly, it would avoid the disappointments that many bloggers face in the first few months of their blogging life, where many bloggers give up on their cause and realise the futility of the entire exercise. In this post, let’s see how blogging is similar to business, from a manufacturing point of view.

What to blog on: Now that you have your own plant, your site and your manufacturing equipment for your production unit, you need to decide which products you plan to produce and sell. This is where marketing takes over from manufacturing. Deciding on the product that you plan to sell is not easy. The process involves finding out which products are available in the market, which products are in demand, who would be the people who would buy your product and how you plan to differentiate your product from the rest of the crowd of suppliers of the same product that you have decided to produce and sell.

The products, as you know by now, are your blog posts. Before you start blogging, you should decide which genre’ your blog posts are going to belong to. Are you going to blog about technology? Is it going to be a health blog? Do you want to create a blog on lifestyle? The answer depends on two aspects. One, you should be comfortable with what you want to blog on; and two, you should have sufficient numbers of readers for the blog theme that you have chosen to write on.

Again, if you do not have people to buy your product, there is no point manufacturing your product in the first place; on the other hand, if you do not have the expertise to manufacture the product that you want to manufacture, your products would not be of the best quality and consumers of your products would be disappointed with your product – and your product would be a failure in the market.