Business blogs are blogs for a purpose – the main aim of such blogs is to promote the business. This is usually done for creating the brand image of the blog, making its online presence felt, promoting its products and services and getting targeted traffic to a website. Business blogs are classified as per the purpose they serve. Some interesting types of business blogs are mentioned below.

Consultant blog is a kind of business blog by which one person shares information, opinion and advice with others. Such a blogger is usually an expert in the relevant field. This is the opportunity for the blogger to highlight the expertise of his niche and build good readership especially among those people whom the blogger can trust. This kind of blog is usually used by different service based businesses such as marketers, financial planners and also professional organizers.

Speciality blog is usually a work of two or more contributors who have a special interest in a particular field. These bloggers love to focus on any specific topic and start offering expert opinions and advice for the readers. The main focus of such bloggers is to build an online community, encourage connection with like minded people and get involved in various kinds of activities. These blogs are usually used by businesses who share a common kind of interest.

Feature blogs are those blogs which help to showcase creative businesses. These are actually very attractive blogs which are loaded with audio clips, video clips, links of online stores, pictures of recent projects and detailed information on several upcoming events. These blogs are actually used by musicians, performers, speakers, artists, auto builders and also furniture makers.

Industry blogs are not so common. These blogs are created by those companies which have a small area of their industry where there are not many companies. These blogs usually offer information on anything which shows its impact on the industry. These include equipment innovations, industry gossips, trade shows and also shipping news. These blogs are usually used by insurance, construction and engineering companies to let others know about their industry specific news and events.