Having a website no longer makes news. Far from the days where websites added a premium tag to organisations, consumers have come to assuming that websites are a natural online extension of businesses. And then the answer to the question of how to get the websites among the top of the table in web page results in search engines was sought for. That was when Search Engine Optimisation became the buzz word.

There were simple rules to Search Engine Optimisation (SEO) that would yield the desired results. However, the problem with those rules was that, if overdone, they could lead to the search engines believing that you are trying to spam it with keywords. And there were limitations when using Keywords with a simple website. Further, websites do not get updated on a regular basis, and certainly not to such an extent that viewers felt compelled to check them out day in day out.

These are some of the reasons for you to have a blog if you already have a website. While a Website could be seen as a landing page for visitors to your organisation seeking information on your products, services or your brand, what would keep visitors coming to your virtual home repeatedly is your blog.

With blog, you have the freedom to update your webpage as frequently as you want. You have the liberty to keep updating them and use your website an index for your blog. And you can have as many blogs as you want and still have one unique website as your online identity. With blogs, you do not have to worry about the searching engine concluding that you are trying to spam it. And you also have the advantage of linking your website to your blogs, which adds value to your website in the eyes of the search engine.

Blog is a constant dialogue that you maintain with your target audience. A blog is much more dynamic and engaging to your audience than a typical website can be. If you have not started a blog yet, it is high time you did so.