With the increasing popularity of word press, every day new plug-ins are introduced to make blog publishing and sharing easier for bloggers and readers respectively.

Recently, Microsoft also introduced its Plug-in for word press known as Bing404 to show relevant links on 404 word press blogs page.

The 404 error page usually shows the message that “The page you are currently looking for is not available”. By installing this plug-in the reader will see the links related to the kind of content he is browsing.

The plug-in can be easily customized to show suggestions and links from your website only or it may use Bing search to show the content available on web.

If you are a professional blogger then you would want to redesign your 404 page to showcase your latest posts and pages. This will provide more detail to your readers and at the same time increase traffic towards your other popular blog pages. This will increase page views and attract more readers to pages that are not that popular.

Here is the description that you can read on your Bing 404 plug-in page:
“Using the Bing Search library, this plug-in will intercept your standard 404 page and return a list of urls that may help your user find the content they are looking for.

You can limit the search to just the content on your site, set a default search in case the computed one doesn’t return any results, and set a host of other options, all designed to provide your users with quality recommendations.”

Bing 404 page also has an option to customize the feel and look of the 404 page. If you are making use of Google Custom search on this page to allow your readers to search and for monetization purposes you can add the Google Custom Search on the template file. The links generated from 404 page of Bing search would be dynamic.

It will not affect the SEO and page rank of your website. So, if you make use of word press and are into regular blogging then this tool is definitely for you.

You can customize your Bing404 page today and give your readers few hints and suggestions about other pages that would provide them information about the kind of content they are searching for.