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Bing Results On Yahoo Search Results

Yahoo search users will soon start getting their searched results served by Bing. As per the Kartik Ramakrishnan who is the Vice President Search Product Operations, Yahoo has started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S.”

As per the screenshot now users making use of yahoo will see results from Bing search engine inside yahoo’s familiar interface.

In spite of the imminent changes, yahoo has still added features and introduced some changes in the design and the company says it would continue to do so.

Microsoft and Yahoo plans for integration is underway testing following their huge serach and advertising partnership.  Further Ramakrishnan writes that, “we anticipate that our U.S. and Canada organic search listings in both desktop and mobile experiences will be fully powered by the Microsoft platform beginning in the August/September timeframe, and paid search in October.”


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